Keyword analysis needs to be one of the most main reasons of SEO. It does not matter how strong your link building is or if your on-page optimization is perfect, if your SEO efforts are not targeting a keyword with the right volume and low enough competition, you will only get a small fraction of the traffic you could be getting.
In locating keywords to concentrate on, you might be essentially after keywords who have good search volume, comparatively low competition and may monetize well. In this article, I want to have a look at how to develop confidence that the given keyword includes a good search volume.
As many reader are most likely aware, there are numerous of keyword tools on the web which will help give a sign of the keywords volume. Such as the Google AdWords keyword tool, word tracker and Google Insights for Search to name a few. What is important to comprehend here is that none of those keyword tools provide completely accurate numbers for volume, you will find, that includes the Google tools as wells. Personally, to help improve the chance that the keyword you might be targeting has a good volume, I love to look at the data from all of these mentioned tools and when a keyword is showing strong volume across many of these tools, it is really an indication the amount ought to be good. Another habit I adopt in market and keyword research is to always consider the search volume for the exact match keyword. This ought to indicate the volume from the keyword typed in just as is, as opposed to as an element of a more substantial keyword phrase (phrase match) or simply a keyword which has your words in it (broad match).
If you are going to invest significant time and/or cash in a search engine optimization effort for a keyword, another way to get an improved concept of a keywords search volume is always to manage a quick AdWords campaign. This is when you are going to bid in AdWords on the keyword you are looking at so that your ad is displayed in the search engine results for that keyword. The campaign should bid on an exact match from the keyword you are considering to help give an impression of the exact match search volume. After running an AdWords campaign, you will see a quote of the impressions provided to your ad. If you setup your campaign correctly, these impressions may be used to give a good estimate of the keywords search volume.
You do not have to get a site create for this but could simply operate a campaign that links to another site. Be sure you request that impressions are served at the earliest opportunity (instead of spaced through the day according to budget) and you bid enough that your particular ad is usually shown. Additionally make use of the search network only. AdWords will report on the impressions for your keyword, which will give another indication of search volume.
You sometimes see people who claim the search volume numbers within the Google AdWords keyword tool are always correct in terms of search volume on the search engines, however, when you have adopted the process of running AdWords campaigns helzdf verify search volumes enough times, you will notice that you will find indeed inaccuracies in the search numbers out of this tool.
It is essential to keep in mind that evaluating search volume is only one part of the evaluation of a keyword. Other crucial elements are the competition from the keyword along with its profitability. These steps outlined here should however give a great evaluation of whether a keyword includes a good search volume.