Before going into detail about how you can optimize your website for search engine listings I would like to quickly explain what search engine optimization is and why it is actually so important. At this time the net is dominated by three major search engines: Google, Yahoo, and MSN (live).
What is a Search Engine? The search engines may be looked at as the largest storefront of all time. But, it dispenses EVERYTHING (information on the web). You walk up to the counter (visit Google.com) and get the magical clerk anything (type in your search), you hit “go” and off he runs back into the largest warehouse ever to find you exactly what you need. In a case of milliseconds he’s back with a listing of the points he thinks you need. Essentially this is the way a search engine works.
Roughly speaking a search engine has two facades – a front and a back. The front is the thing that we interact with all of the time. The front side of an internet search engine is the method in which we perform searches – it will be the store clerk inside the above example. You’re probably familiar with the big search box and check button each of the major services have on their font pages. You visit “google.com” you type what you are planning to research or purchase, hit “search” and you also are taken to a page with a summary of results. Of all of the sites on the Internet these are generally what the search engine (in cases like this Google) believe most closely match what you are searching for. Which is the “front” of a search engine – relatively easy.
The back of the search engine is the place where everything is performed, it really is where everything on the Internet can be found and sorted in such a way so that your search may bring up meaningful, relevant results; as well as a key element to this process are a search engine’s robots. A robot is actually a program (a part of a search engine) that actually quickly scans the blogosphere, across different sites on the Internet, and grabs information (text, pictures, audio, video, links, everything). The robot grabs the data and brings it returning to the warehouse.
Precisely what is Seo? Search engine optimization is the procedure through which we receive the attention of the store clerk – we grab his collar, look him inside the eye, and tell him which he should consider looking to us (our website) for everyone searching for what we need to offer. So, as an example, should i be running a web-based bicycle shop I wish to be #1 anytime anyone searches for “bike store” in search engines like google.
Exactly why is Search Engine Optimisation Important? Seo is so important as it is The Way In Which PEOPLE FIND THINGS. Be clear what is being said here, search engine listings are not just how people discover things on (only) the net!
Search engines like google would be the way people see things! People use search engines to discover what they need, to do research, as well as for entertainment. Individuals are becoming influenced by search engine listings to quickly serve up what they desire. Looking for the meaning of a word? Use an internet search engine. Want to discover a great chicken recipe? Use a search engine. Can’t recall the name of the great website you visited? Use an internet search engine.
And the quantity of searches is astounding. Based on recent estimates on any day roughly 600,000,000 searches are preformed!
So why could it be important? In a nutshell it is important because your clients and customers are utilizing it to find the services you provide. If your website is optimized they will likely find you – when it isn’t they are going to find the competition.
Beyond this key point the two main more main reasons why seo is very important:
1) Search Engine Optimisation Turns Conventional Marketing on Its Head
2) It Has PERFECT Timing
In conventional marketing you force your company in front of your potential consumer. You send them a direct mail postcard, you develop a billboard, or TV advertisement and check out as far as possible to have their attention – to attract their eyeballs and hairy lobes. Maybe you’ve done your research, targeting a very specific list, but you’re still seeking their attention – and who knows when and when you’ll get it.
Seo is definitely the complete opposite, your possible client always finds you. By strategically optimizing your website you make sure your audience sees you when they are looking for what you need to offer. Provided that you’ve taken the appropriate steps (which we’ll talk about in a minute) the services you provide come pre-sold, by one of the biggest word-of-mouth tools ever created – the search engine!
Finally, the timing of the whole process is impeccable. The services you provide aren’t presented at dinner (being a targeted, but inappropriately timed cold call might), they aren’t presented while someone is driving (with regards to an advertisement or billboard), they may be presented at precisely as soon as someone is looking for what you must offer.
To conclude why your internet site must be search engine optimized. Your audience uses search engines like google to find and research EVERYTHING – as well as your services. Should you aren’t found, your competition will be and you will lose business.
Just How Do I Perform Search Engine Optimisation? Since we understand how a search engine works the key really is based on what we give those robots and that store clerk to ensure our site is selected. How could we present our information in such a way in order to easily get our website before our prospective customers? How can we get to #1?!
It’s simple; you want a “search engine friendly” website. A search engine friendly website is just one the robots can see. It is well coded (well created) using a firm foundation. In a very basic level an internet search engine friendly website will have plenty of REAL text (not flash or text within images). Beyond that there are some fundamental guidelines your web development company should follow – what is called “semantic coding.” This is a three part process through which the marketing needs of your site are matched to the coding requirements search engine listings require, combined with the actual visual design. From your ground-up you should have conversations together with your web development and Online marketing team, making certain they know what your website has to accomplish.
Without getting into excessive technical detail concerning the structure of your own site there are a variety of steps you as site owner can take to ensure you are maximizing your web potential:
Create Great TITLE Tags – Each page features a title (this is the message that is displayed within your internet browser in the very top of your site). In the code of the website you’ll look at it displayed as: What goes between those bracketed title tags will be the title. This is the most essential single collection of code on each page. Make sure it is related to the information on the page, and, when possible try to make it marketable; as it will most likely be utilized as the title of your site should it come up in a search result. This rule does apply to each and every page of your site.
Check Your Sites’ META Tags – However, not as vital as it once was look into the META tags of your website’s pages. Each page should have individual META information (if appropriate) that is applicable to jalnuv specific page. This META information helps supplement the robots and store clerk within their pursuit of information. The META information adds additional insight into what exactly your internet site is about.
Links – Past the coding of your own website, links are an absolute necessity to search engine optimisation. A link from another site to yours is like a vote of confidence. The more sites that hyperlink to yours (particularly those sites in similar industries) the much more likely search engines like google are likely to recognize you as being a leader in your field, and also the higher you will get for searches. Only links from other, outside sites can help your site (for instance a “helpful links” page on your own site doesn’t count).
In order to easily discover the number of sites link to yours you can check out this site and plug your online address in to the search box and hit “Explore URL”. Then select “inlinks” at the very top. This list of titles and addresses that appear are each of the sites through the entire web that hyperlink to yours.