When you think “sub shop chain”, you probably think Subway (for the inexpensive footlong), Quiznos (for the free cookies), or Jimmy John’s (for the free smells). But Jacksonville’s own https://allfoodmenuprices.org/firehouse-subs-menu-prices/ has been building an impressive empire of its own, conquering 41 states and counting. Firehouse co-founder Robin Sorensen invited us out to a bonkers weekend at Bell Cross Ranch in Cascade, Montana to learn more about his company, and, in the process, we became grizzled ranchers. Here’s what we learned from the experience.
Firehouse Subs was founded by two former firefighter brothers in 1994, specifically Robin (left) and Chris (right) Sorensen. Their dad have also been a firefighter, and a lot of other Sorensen dudes before him — the family prides itself on 200 numerous years of professionally putting out flames. Nevertheless the brothers chose to try something different, and left the biz to eventually open their first sandwich shop in Jacksonville in ’94. Only after “dozens of tips for different concepts and other businesses”, in accordance with Robin, though, including a Christmas tree farm. If you smell fresh pine needles within the restaurants, you know why. (You’re having a stroke.)
Firehouse puts mayo on just about everything – New Yorkers best clutch their vintage Jeter jerseys, because at Firehouse, even their precious pastrami gets dressed up in mayonnaise. But Sorensen insists he wasn’t attempting to blaze a whole new condiment trail. “In the South, we put mayonnaise on everything, therefore it wasn’t anything we even discussed,” he says. “You set mayonnaise on the sandwich. The comment on pastrami from delis in Ny is that’s unusual, it’s mustard only. I like that, too. But everything that drove us was our personal personal tastes.”
Cascade, Montana is prime for panoramic photos – With a population of lower than one thousand, this town really requires you to definitely retreat into nature, and it’s pretty spectacular. Be sure to Instagram with caution, though. Montana houses serious predators like mountain lions, and if they’re as bad as that certain from Talladega Nights, you’re in deep s**t.
Each restaurant features a number of the https://www.firehousesubs.com/ history – You can catch the firefighter influences on the sub chain through their sandwich names (Hook & Ladder, The Engineer) along with their signature style (“fully involved” — which means a serious fire in industry speak — gets you mayo, deli mustard, lettuce, tomato, onion, along with a kosher dill pickle on the side). But hqpdwo will also get local fire chapters involved with every outpost. Each spot turns into a custom mural, and the local departments can pitch in whatever representation they love, starting from old archived photos from the team in action to retired captains’ leather helmets.
Their hot sauce is really a nod to their dad… who may be still very much alive. Firehouse loves hot sauce a lot, they made their particular branded stuff with regional Datil peppers. (Though Datils are pretty hot on their own, the sauce is more of a medium heat.) Chris and Robin named it after their dad to commemorate his 43 years on the force, but it had some unfortunate, morbid consequences. “Needless to say, that meant lots of people assumed he was dead,” Robin says. “We had to let them know all, no, he’s still around.”