Every time I read and hear people speaking about internet marketing for businesses, they seem to approach the topic with big businesses in mind or marketing that is great for national or international audiences; in other words they seem to be so focused on marketing for the likes of John Lewis, Debenhams and Vodafone (like these are the firms that require help!)… but, what about your local dentist in Northampton? or website marketing service in Milton Keynes? or possibly your plumber in Buckingham? or that great little coffee house on the high-street within your local town? These small enterprises that rely on more locally based customers and clients will go out of business if they do not bring in MORE CUSTOMERS?
With this particular in mind I would like to address a few of the problems that face smaller businesses and how they can captalise over a growing trend in using the internet for searching local products or services.
The truth is, online competition for local businesses is insanely low. If you are involved in marketing your company online, you’re probably spending your whole day competing in ridiculously competitive markets. Right the average town and city up and down the land has minimal competition for local search. You don’t have to be fighting with the heavy hitters inside your online market spot in order to position your small business facing customers or potential prospects to your geographic area. This is because there exists a huge gap within the online local market place that local business owners can exploit to get new business coming through their doors.
Below I set out some of the easiest things which you can do to make your business more visible online for local search.
You must know that this internet is considered the primary method of information gathering. Just think of your own behaviour. Out from the last 10 times you necessary to find some information, have you pick in the Yellow Pages? dictionary? see your local library? or do you just ask Google?
With something like two-thirds of all searches for local company information done online (TMP Directional Marketing 2008) it will make plenty of sense to ensure your company is optimised for local search.
So, in case you are your small business which offers services or goods for your local area, the question you should think about is……
– Have you been struggling to get business out of your website?
– Maybe you’ve invested a lot in a website that doesn’t have any visitors?
– Do you wish you could get more quality visitors and enquiries?
……should you answered yes to these, then ask yourself, WHY?
With much scope and opportunity for small companies to optimise their services for their local market, there is no rhyme or reasons why web business generation can not work for you.
Simple Tips and tricks for Small Local Business Owners to have Noticed on yahoo
1. Get your business placed in Google’s Local Company Centre – Being indexed in Google maps and Google local has quickly surpassed the significance of being listed in business directories including the classifieds. Make certain your small business appears when someone searches your company name and keywords linked to your business.
i. Begin a business address in the city where you would like site to rank, in case you are targeting a spot which can be not the location of your registered business address. ii. Enroll in a local chamber of commerce and ask for a link looking at the site. iii. Perform a search to your target town or city i.e. perform a search for “town, city, county”. From the search engine rankings get links from your top pages connected with your target town, city or county. iv. Connect to your Google listing out of your website using your target key phrases. v. Include localised anchor text inside your backlink building efforts. vi. Include keyword terms inside your business description.
2. Reviews Google likes reviews, so encourage your clients to analyze your goods and services publicly to boost your rankings and supply social proof value to the products or services that you provide. This can have great results when reviews are put in local discussion forums or on social networking and networking sites.
3. News/ Press Releases News, public announcements and press releases for a business or subject will certainly being to show up more frequently on the first page of Google’s search engine results. Some tips to have your business’s news results in Universal Search:
i. Make sure that you send our your press releases on a regular cycle. ii Include your target keywords within the title of your own press release and sparingly throughout its copy. iii Use PRWeb along with other top press release submission services for online syndication with other sites. iv. Anchor text target keywords within the press release in your site along with other sources. v. Incorporate your target keywords within your alt tags with any images submitted with your press releases.
4. Video Online video marketing is no doubt among the best methods to present an understanding, showcase the advantages of your company, or just simply to get the message across in an entertaining way, even if it’s simply to boost your business’s brand awareness.
Video leads to search engines like google are constantly gaining in popularity and visibility, so make sure video content is optimised for your target keyword. Video is also quite possibly one of the easiest ways webmasters have in penetrating difficult search terms/markets and with technological advances it really is so much easier right now to record, upload and publish video content to the internet than ever before.
They are but several of the simplest and quickest tricks and tips for obtaining your business presence felt in your local online market. 2009 saw the beginning of some significant modifications in how Google’s search engines like google organises information with the launch of Universal Search. This will carry through into 2010.
This season, you will begin to observe that search engine listings will no longer be about ranking for top rated. With Google’s new (launched in early 2009) Universal Search options filtering into how its search engine results qqwzcz are displayed, you will be seeing other kinds of web content starting to show up on its search pages – white papers, images, news, product search, video, blogs, etc.
What this means for businesses is the fact that internet market has radically changed on the last one year. Effectively, Google (which carries over 70% of the online search market) has flipped everyone upside down. So now the market is wide open and local search can be exploited more than ever before before. The person you thought was your web competitor yesterday may not be your competitor!
For now the key to success on the web is diversity marketing. Pay particular focus on what’s happening in Google’s world, learn how to see through Google’s eyes and concentrate your small business marketing in media that Google loves. Should you would like more information about internet marketing service in Milton Keynes or your local market or have particular challenges to get more local custom, we would likely want to listen to you.