Search Engine Optimisation Costs can be greatly affected by answering some basic questions on your business and SEO plans, objectives, as well as other consideration. Below are a few questions or issues every small business should resolve before engaging an SEO consultant, or trying to implement Search engine optimization themselves:
1.Exactly what is the number one priority, objective, or goal that you would like to attain through your website marketing efforts?
Want to establish your small business as an “authority site”?
Are you trying to develop a community using social networking?
Are you trying to generate more leads to fill your profits funnel?
Are you are trying to draw in more customers to your retail or physical location?
Precisely what is your desired outcome for visitors to your site?
What is your “business model” for your internet marketing?
The responses to these questions will change the online marketing strategy, approach, or techniques that are the most appropriate.
2. The Large SECRET of Internet Millionaires and practically all Successful Online Businesses…
Actually, this “secret” is painfully obvious – it is one of the fundamentals of becoming successful online. But, just as major league athletes focus on the fundamentals with their competitive sports, it is worth highlighting here: TRAFFIC MATTERS MOST – This Is A FUNDAMENTAL REQUIREMENT.
To be more specific – targeted traffic is exactly what matters most. Attracting targeted traffic essentially implies that the targeted traffic to your site happen to be pre-capable to the extent that you are currently presenting them with information that is certainly aligned with what they are looking for. This assumes, needless to say, the methods employed to attract them are consistent with seo and search engine optimization best practices.
Practicing “Attraction Marketing” or “Magnetic Marketing” or Customer Centric Marketing leads to “friction free marketing” and long-term relationship-building.
3. How do prospects and customers find you – and how could you have more?
Which keywords do prospects use when they are searching on the internet for what you are offering?
Where is your business currently ranked for those terms in the search engines?
How competitive would be the keywords that you are currently using to market your company?
How viable is it that you will be capable of rank for all those keywords in the future?
4. Exactly what does “Google Page 1 Rankings” actually mean – and how come it matter?
A Google Page 1 Ranking means either which a particular web-page appears on the first page in the natural “organic” Search Results Position (often described by the acronym: “SERP”) in reaction to your look for a particular keyword or keyword search term, OR that an advertiser has outbid all the other advertisers to show up inside the Sponsored Results.
Google Page 1 Rankings matter greatly because:
81% of men and women look online before building a purchase.
72% of individuals use Google when performing online search.
98% of people pick a business on “Page 1” when you make a “decision”.
Conclusion: If your business isn’t ranked on the first page of Google’s “natural” or “organic” search engine rankings, you will be losing out on close to 75% of potential prospects, leads, and sales.
Important Note: Recent metrics evidence that people performing online searches increasingly look past the Sponsored Results and right to the “organic results” for that information they seek.
5. Generating Traffic through Paid Advertising (AdWords, Facebook Ads, CPA, CPC, etc):
Paid Traffic continues to be the fastest method to generate traffic for brand new websites, to test keywords, and to “pump” life into websites that are stuck on page 2, 3, 4, 5….157…or otherwise not prominently displayed within the search engine rankings….BUT…the price of the bought traffic may be worthless…particularly when it doesn’t convert to sales.
When business owners or webmasters get frustrated using their online efforts, there is frequently a temptation to try to make up for lost time by getting traffic from advertising brokers (i.e. the “content network”). As tempting since it is to create “traffic” fast applying this method, it needs to be understood that we now have very real risks related to it.
Anyone with a sound bank card charging capacity can generate traffic fast. Beware, however, the traffic generated from most of these sources is really a total waste of cash. Ask almost whoever has tried it.
Obviously, Google and Yahoo have made literally vast amounts of dollars by selling this kind of traffic (i.e. paid clicks). In the early days of AdWords and AdSense lot of savvy online marketers created internet marketing empires by functioning as advertising “arbitrage” agents. Within the last many years, however, many of those exact same marketers complain of losing vast sums on promotional initiatives.
Caution: If you wish to use paid advertising to get traffic, proceed carefully – and limit your spending before you verify that this cost/benefit ratio of the advertising program is in your accepted tolerances, and expectations.
6. Keyword Research – and the way to “re-position” your company online (if required).
One of many smartest things you can do, and indeed one of the primary things you need to do, is to perform some fundamental market and keyword research. Only by conducting detailed niche research can you know how to proceed together with your website marketing efforts. Only after performing market and keyword research can you see whether you will be wasting time and money (and lost-opportunity costs) by trying to market your business based upon words or terms or “keywords” which are either too competitive, not sufficiently searched, or else non-performing.
You can begin to get a sense about all of this free of charge by utilizing the Adwords Keyword Tool.
Start with entering an extensive term that relates to your company or niche. Then scan the final results for the keywords you might be currently using.
Then evaluate the competition, both with regards to AdWords and also in the major search engines itself. If the first page of natural SERP results is covered with major corporations, major “authority sites”, or any other stiff competition, then that keyword may be a challenge to rank for. This is especially true when the SERP results are for main indexed pages.
On the other hand, in the event the first page of Google returns lots of “inner pages” (i.e. pages which are on the third hierarchy of the site structure, or lower), and when they are not from “authority sites”, but rather from blogs or smaller sites, then ranking for all those particular keywords may be achievable, and perhaps even relatively easy).
7. Knowing Who Your Potential Customers Are – Capturing Visitor Contact Information for Lead Generation
The single most important missing element from most business websites may be considered a “lead capture form”. It’s hard to think by using literally huge amounts of websites published, a lot of websites lack this type of valuable but inexpensive and easy-to-implement tool.
Lead capture forms have already been available for at least a decade. And just about everyone has grown accustomed to using them – as consumers, or as “subscribers”. You may be reading this information due to having entered your email address in to a basic lead capture form (sometimes known as “squeeze form” or “squeeze page”, depending on how it is actually implemented).
Lead capture forms are typically integrated with Auto responders like Aweber, Get Response, iContact, Infusionsoft, 1ShoppingCart, or others.
If you are trying to develop any kind of business intelligence about your visitors, and trying to determine a follow-up rapport along with them, it is important to incorporate lead capture forms to your website.
At the most basic level, starting a lead capture form can be accomplished within a few minutes.
8. Understanding Web 2. and just how Social Media Marketing Can be Leveraged to Facilitate SEO as well as Improve Your Business:
Web 2. and Social Media are extremely complex and dynamic developments. The easiest way to know the potential of Web 2. and Social Media, in terms of the way that they can help you grow your enterprise is this: Allow It To Be Easier For People to discover You and What You Offer – and expand your circle of influence or like-minded “friends”.
Unlike “web 1.” sites, Blogs are “Web 2. ready” – what this means is that they are preconfigured (generally) to enable for RSS feeds, Social Media Sharing, Commenting, etc.
It’s no secret that the way Google (as well as other leading search engines) rank their search engine rankings is largely based upon how many other people think. It follows that this more people who connect to your site, the greater Google will consider jmkuiz site to get an “authority site”, or at a minimum a meaningful site, inside a particular niche, or for certain keyword terms.
The easiest, cheapest, and one of the most effective things that you can do today to boost your search engine optimization is always to incorporate a blog in your website (or allow it to be your site), as well as create meaningful and relevant content frequently (e.g. 4 times a week or maybe more).