Millennials grew up beneath the heavy hand of 90s marketing and advertising. Ask any one people, so we can candidly keep in mind the awesome, but heavily marketed sugary cereals, toys, and latest gadgets available on early Saturday morning cartoon networks. It is actually in your blood. However, marketing to us now is difficult. Discovering the right vertical for internet marketing services could be a challenge for brands.
Marketing is about influencing, and influence marketers know the dynamic between brands along with their fans. As outlined by a Marketplace study, 70% of Millennials trusted a non-celebrity endorsement, particularly from influencers whom they consider their peers. So it is no surprise that influencer marketing has developed into a powerful, effective tactic just for this particular generation.
Several of the biggest influencers of 2015 had followings in excess of 300,000 people through social sites including Instagram in various categories.
Millennials spend over three hours every day on social networking sites, and brand influencing and marketing on social media has increased with all the coming of paid social advertising. The Social Media Examiner’s 2015 study highlighted 64% brands and businesses who invested their efforts in social websites for one year found it ideal for constructing a loyal fan base.
Growing a Millennial fan and customer base on social media marketing platforms has demonstrated to be a powerful strategy for brands, because the Millennial generation tends to follow influencers and their peers on the same networks. Millennials get 88% in their news using their Facebook feeds, and a lot more are reviewing what their peers are discussing through other platforms including Twitter.
Live stream is television on steroids for your current generation. As opposed to waiting to acquire your news using the TV or radio, swaths of viewers can view and tune directly into news through their mobile phones.
Live stream apps like Facebook, Meerkat, Periscope, or Twitch have allowed industry players, such as the travel industry, to revolutionize their advertising budgets by broadcasting live vacation feeds from top resorts, destinations, and attractions.
The argument for live streaming apps and Millennials is strong. Meerkat (54%) and Periscope (49%) are leading contenders amongst Millennials. Brands who have successfully incorporated live streaming inside their online marketing strategy include Red Bull, CNN, MasterCard, and prominent celebrities, sports teams, and tv shows. MarketingLand constitutes a profound case for making use of Meerkat along with other live stream apps too.
Branching right out of the typical social networking platforms, marketers are embracing image and multimedia apps for example Snapchat. Since its initial launch in 2011, Snapchat has garnered attention from Millennials particularly. Brands such as Taco Bell, GrubHub, GE, and Gatorade have joined in in the marketing trailblazing.
Taco Bell was one of the primary brands to make use of the app, using Cinco de Mayo as well as a Taco head geofilter as his or her lead campaign. Highlighted through the Wall Street Journal, the dexipky62 had been a success, as the Taco Bell team discovered users spend about 24 seconds on their lens in the campaign.
As outlined by a Nielson study, Snapchat reaches 41% of your Millennial generation, ages 18 – 34 yrs old. However, the purchase price tag of advertising on Snapchat will not be cheap. Brands can anticipate paying between $450,000 – $750,000 for starters day!
Making a strong social media marketing and digital marketing strategy with consistent posting supplemented with creative campaigns can facilitate conversation, generate fans, and produce new customers.
What exactly are some strategies you are using currently to your customers? Are you active on social networking? Then, what platforms? Show to us your own marketing strategies and in which you are finding success in locating your prospects.