Picking a PPC Agency which meets your expectations is actually a long and often difficult process. Many client’s can go through a number of agencies before choosing the best a person to meet their business design.
This does not mean that the past agencies were not great at their work, but shows that the present market is so bespoke that client’s are demanding more insight that in the past.
There may be a good amount of choice, there ought to be 1000’s of dedicated and integrated PPC agencies who use different tools and solutions to achieve their client’s targets. This short article aims to provide a few advice on what to consider and things to ask, in the early stages of your RFP.
Are you currently restricted to one tracking/bid management tool? – Many PPC agencies, utilise a third party or even in-house technology solution which manages your campaign performance, when they are limited by one solution. Then is that solution suited to your model??
Is it possible to provide case studies upon you clients, performance? – Obviously this data is confidential, nonetheless they should be able to provide “ball park” figures and percentages to enable them to prove how successful they are. You will have to have a look at their performance since dealing with the campaign so request a before and after snapshot to gain access to the impact.
What differentiates from others? – This is among the most important question of them all, with numerous PPC agencies competing for your business, what makes them different? Expect some “marketing” fluff in this reply, but look between the lines, an agency needs to be passionate and focused on the their customers and present something unique.
Describe our business, and just how it can be currently viewed inside the market – A PPC agency ought to know there client’s business and merchandise inside out, they must be an extension of your marketing team, ppcmangement need to know your company. And also this shows if an agency has been doing their research and it has taken enough time to know your requirements.
Just how much? – Pretty simple really, what exactly is the cost, including tracking fees, setup costs as well as any other “hidden charges”. Have it in creating and ensure that every pricing is fully transparent. After you have this you happen to be then capable of working out a true Return on Investment (ROI).
Include these quick questions in your brief, and you will probably should be able to select the best agency. We recommend you “Google” them and check out the way that they are perceived available in the market.