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Lately, Xolo is aggressively marketing its devices, especially on television, with promotional banners and ads appearing on primetime. Now, Xolo will be launching its first 4G smartphone with Bharti Airtel, based on reports from your Days of India. Xolo will be the first Indian brand to offer a time-division duplex long term evolution (TD-LTE) smartphone in India, as shipments begins by the end of the month.

Xolo has plans to launch several 4G devices at different price levels, supporting TD-LTE technology, in 2014. Furthermore, click here also offers to ship over half a million devices this quarter alone, mainly because it predicts that sales for 4G devices will probably be competitive by 2015. As previously reported, currently, Bharti Airtel will be the only network in India having a 4G LTE network, as well as then, it’s only in select cities. Furthermore, Bharti Airtel recently signed a contract with Reliance Jio for sharing network infrastructure to prevent duplication.

Personally, I would like to eventually see 4G LTE technology available across India. Only then would I consider getting a 4G LTE device. As it currently stands, with both tool and network availability limitations, consumers don’t appear to be that considering making the switch. What I’ve also realized is the fact that along with most subscribers being content on either a 2G or 3G network, some aren’t aware 4G can be purchased in select cities, and even offered by all. Clearly, consumers have to be informed so as to make a determination, and I really don’t seem like the telecom operators make a lot of an attempt to inform them.

From the same token, besides network availability issues, there’s also not enough 4G devices offered in the Indian market. If you go to your local bazaar or market, they merely don’t carry 4G devices. You usually will need to go to the high-end shopping malls, and already you already know you’ll be paying reduced because you’re buying something m0bi1e the mall, not your community.

However, with Xolo bundling its 4G smartphone with Bharti Airtel, I’m sure its stores will soon start carrying the devices, too. At least they’ll be another choice for purchasing a 4G device. So what on earth can this mean for current subscribers and new customers? More than likely, you will find competitive pricing, aligned similarly between both operators. However, the greatest gain will likely be for Reliance Jio, since they can have accessibility to Bharti Airtel’s 4G LTE network.

Reliance Jio and another operator, Aircel , are currently looking to secure second place with 4G LTE offerings across India, now with this arrangement, clearly, Reliance Jio is incorporated in the lead. However, we have seen reports of sub-standard service on Bharti Airtel’s existing 4G LTE network, and as a consequence, this may also reflect negatively on Reliance Jio too. Also arrangement, it would be great to see both operators expanding in several regions across India, again to protect yourself from overlap and duplication. By consolidating expansion into mutually exclusive areas, both operators still will benefit and profit from the complete arrangement.