Few sunglasses have occupied this kind of storied spot in American culture and history as Ray Bans.
From Presidents to celebrities, rock stars to artists, fashion designers to runway models, there’s not much of a generation alive that can’t remember owning (or planning to own) a pair of these iconic sunglasses.
While Ray Bans now can be viewed around the next generation of Hollywood style setters, the famed sunglasses had a far more practical and humble beginning.
Founded in 1937 by Bausch & Lomb, the initial Ray Ban sunglasses were made for your Usa Army Air Corp. The Army wanted a sunglass to safeguard aviators through the damaging rays from the sun, but additionally a sunglass that will look elegant on the dashing airman of the day.
On May 7, 1937 Bausch & Lomb officially took the patent on the cheap sunglasses canada.
The 1st sunglass to include an anti-glare lens, the metal frame was extremely lightweight and produced from gold-plated metal with two green lenses that filtered out UV rays.
The Usa Army Air Corps pilots instantly took for the sunglasses, earning Ray-Bans the moniker “Aviator Glasses” — an expression which now describes all sunglasses with designs that are like the initial Ray-Ban.
The Ray-Ban aviator achieved broader popularity during WWII, when General Douglas MacArthur was photographed in Ray-Ban aviator glasses landing in the beach inside the Philippines.
From their pragmatic beginnings offering airman protection from sunlight, Ray-Bans quickly became element of American fashion and popular culture when, in 1952, Ray Ban broke from traditional metal frames and created hard plastic frame called “The Ray-Ban Wayfarer.”
Now considered an innovative moment in eyewear design, the Wayfarer quickly became popular among both the fringe along with the well-heeled — crossing socio-economic and cultural borders — and fascinating to a mass market that included debutantes and beatniks.
Ironically, the original Wayfarers were intended to be marketed to men … until women fell in love with the sleek, shiny design that did actually flatter any form of face.
Soon the sunglasses started to turn up on everyone from Presidents and trendy women to folk musicians and East Village Hipsters. Wayfarers were got a PR improvement in when Audrey Hepburn’s Holly Golightly practically lived in their Wayfarers in the 1961 movie Breakfast at Tiffany’s.
Through the 50s and 60s, Ray Ban Wayfarers were the sunglass of choice for everyone from Bob Dylan, to Andy Warhol, James Dean, Marilyn Monroe, Roy Orbison, John Lennon and countless average American teenagers who just wished to look cool about the beach.
Ray-Bans popularity waned from the Seventies as the disco era ushered in additional extravagent eyewear, and designers like Dior and Yves St. Laurent entered the eyewear market.
Within the mid-70s, Ray-Ban introduced a type of “disco” inspired sunglasses in the mid-seventies, but it really fell flat. However, a resurgence in popularity was only around the corner.
In 1982, Ray-Ban seemed to be on the cusp of your revival. Their ray ban sale canada made a not-so-subtle appearance on John Belushi and Dan Akroyd within the The Blues Brothers movie. Despite wearing Ray Bans for almost all of the film (Belushi actually only removes them once — when Carrie Fisher features a rocket launcher directed at him), sales were still a paltry 18,000 pairs in 1980.
That all changed in 1982 when Ray-Ban signed a $50,000 per year contract to set Ray-Bans in movies and TV shows. Between 1982 and 1987, Ray-Ban had placed their sunglasses in additional than 60 movies and television shows.
A purchase repaid when Ray-Ban received their first big return as a result of Tom Cruise donning the classic Wayfarer from the 1983 coming-of-age movie Risky Business.
Suddenly, Ray-Bans were cool again along with the company could hardly keep its Wayfarers in store.
In 1983, the corporation sold a wonderful 360,000 pairs from the sunglasses. Within the coming years, Ray-Bans would show up in a number of 80s hits, including Miami Vice, Moonlighting, and The Breakfast Club. Sales reached 1.5 million.
Inside the Eighties, Ray-Bans and Ray-Ban Wayfarers could possibly be seen on everyone from Madonna to Michael Jackson, Elvis Costello, Morrissey, The Ramones, Blondie’s Debbie Harry, members of U2, as well as other celebrities like Jack Nicholson and Vogue-Editor (and “The Devil Wears Prada” muse) Anna Wintour.
With the 1990s, Ray-Ban yet again faced a slump as Grunge ditched the trends of the 80s and wrap-around sunglasses from manufacturers like Oakley became in-vogue. The corporation tried to kick-start sales by updating the frame’s styling, yet they fell flat.”
In 2007, Ray-Ban re-introduced the original Ray-Ban Wayfarer design, but expanded the color options beyond the traditional palette to add patterns like checks and camouflage and colours like navy, white, turquoise, red, and blue.
Additionally, they created a type of multi-colored Wayfarer frames that combined colors like gold on black, white on black and red on tortoise-shell.
The strategy worked, and once again, cheap ray ban sunglasses seemed to stare you within the face every time you opened a fashion magazine or possibly a copy of individuals.
After a 10 year hiatus, Ray-Ban was dexjpky53 again and even the first Aviator-style, longtime related to cops and pilots, began arriving on celebrities.
As being the Ray-Band revival took hold, other designer eyewear manufacturers took notice and attempted to rush out their versions from the classic aviator and Wayfarer.
While their efforts brought a clearly retro-flair to 2009 eyewear, the genuine article which had been started in 1937 and epitomizes the classic sunglass style persists.