In the past few months, I was struggling to have my restaurant business in Denver, Colorado around the initial pages of Google Places, Yahoo Local and Bing. I finally found the perfect answer to my difficulties – local SEO. I contacted seo company in Colorado providing local search engine optimization services. After analyzing my company and its particular visibility issues, the SEO team presented me having an SEO package that included a wide range of strategies built to enhance the major search engines page ranking of my website and drive more visitors and sales. Let’s take a look at how these strategies worked to market my company.
Local Listing Sites: Local Search Engine Optimization employs local listing sites (e.g. Online Directory, Yahoo, Google, Bing etc) that concentrate on local/geo targeted terms, for optimizing local search engine rankings. The SEO Company provided strategies that helped improve the ranking of my small business listing on these websites. Now, when someone searches for Denver-specific data associated with my company, the details on my own business that is stored on all of these sites appears as being a top search result.
With enhanced online visibility, I realize that more local customers began to visit my website, which happens to be working to promote my brand. My provider took care to decide on only local listing sites authorized by Google for promoting my small enterprise.
Back linking: Local Search Engine Optimization services include building backlinks to your business website. Consistent with Google’s latest Penguin update, my SEO service agency took care to create backlinks to my website from reliable websites with content related to my company. I found that relevancy was crucial because the major search engines identify keywords based on the backlinks. Another significant aspect is link speed or even the speed from which backlinks are made. The seo company in Nebraska built backlinks slowly and systematically, as any unnatural speed can make Google examine my links as spam. Furthermore, additionally they employed tactics such as social bookmarking, article and forum submissions and other off-page activities. Keyword variations, branded text, as well as other strategies were adopted to boost results.
Social Media Marketing Promotion: My service agency also used effective social networking optimization approaches to drive my target audience to my website. They built my company profile on popular social network sites including Facebook, Twitter, Google and much more and created posts with them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines like google, particularly Google, show search results from social websites sites (Facebook, Google , Twitter, and more) these profiles will also be helping drive more organic website visitors to my site. The SEO team also promoted my company by creating videos and images of my restaurant and sharing them through YouTube and Pinterest.
Social media advertising involves the maximum usage of marketing potential with all the features (paid advertising facility, contests, business pages in the matter of Google , and more) in social websites sites. During my experience, focusing on a specific social media marketing site for marketing purposes (Facebook Marketing, Twitter Marketing) is the easiest way to promote your online business.
Pay per click advertising advertising (paying money to search engines to show your internet site ahead google search results) is considered a powerful way to promote online businesses because of easy implementation, high Roi (ROI) and traceability. The SEO team provided my business with PPC advertising services, often known as geo-targeted PPC. The advertising was focused entirely on the Denver area, which led to more local customers visiting my website. Both open-ended keywords and focused keywords were utilised in my geo-targeted PPC.
The seo in Loveland Co offered by the Seo agency help draw the eye more local customers to my website and helped in the online promotion of my restaurant – a thing that I definitely couldn’t have achieved by myself.