Under Armour recently unveiled three new “record equipped” running shoes, that is to be on pre-order starting January the coming year. The record equipped technology provides runners with digital tools found it necessary to understand recovery and maximize performance. These new shoes are an increase of the company’s smart shoe line, which was launched earlier this season. This type of shoes will be connected to MapMyRun, under armour shoes australia mobile app which commands an end user base of 190 million globally . According to our estimates, the footwear segment accounts for nearly 30% of Under Armour’s valuation and its contribution on the company’s revenues is estimated to enhance from around 20% in 2016 to nearly 32% in the end of our own forecast period. Because the company expands its connected fitness business by working on its smart shoe offering, it can boost its footwear revenues and drive growth long term.
Just last year, Under Armour invested nearly $560 million to acquire two fitness apps – MyFitnessPal and Endomondo. In late 2013 the company had acquired MapMyFitness for $150 million. These acquisitions gave it power over the world’s largest digital and fitness community, a community the business is currently seeking to leverage. The newest footwear is powered exclusively by MapMyRun, Under Armour’s mobile app. Each shoe includes extra features that can provide runners not just with automatic tracking capabilities, but in addition with insights into their muscular fatigue ahead of training. With these initiatives, under armour outlet australia is centering on its connected fitness goal which will likely drive revenues in the long term. In accordance with our estimates, the company’s retail footwear revenues will likely increase rapidly from around $300 million in 2016 to nearly $1.4 billion in the end in our forecast period.
We feel innovation will probably remain an important part of the company’s growth. It can gain market share in the footwear segment mainly because it focusses on innovative new items. We be aware that Footwear is not really probably the most valuable segment for less than Armour. Actually, Performance Apparel accounts for nearly 50% of the valuation as outlined by our estimates. As such, rise in retail footwear revenues will impact the company’s valuation moderately. As an example, if these revenues grow at a faster pace and reach $2 billion at the end of our own forecast period, there can be a 5% upside to our price estimate.
Under Armour is increasing focus on its footwear segment, which will probably witness significant rise in revenues in the following couple of years. Its connected fitness initiative will offer the 17dexjpky insights into consumer behavior (according to data collected using the app), which can enable it to tweak its products as outlined by consumer preferences. These under armour shoes should find favor in consumers who would like to move away from wearables to observe fitness and workout trends. We feel this innovation can drive revenues for that company long term.