Press releases can produce major benefits in marketing and PR, even if they don’t achieve placements in leading media outlets. Savvy PR departments and agencies use best press release distribution service to disseminate news releases, as each delivers distinctive advantages. Paid services promise media placements and syndication, while free services secure valuable links for web traffic.
Many companies, non-profits and PR agencies utilize paid subscription services like Business Wire to make sure their press announcements show up in leading publications. The subscription services have arranged for automatic publishing of news releases in numerous websites on the internet – thereby virtually guaranteeing placements for their clients’ news releases. A lot more importantly, news releases often serve as the foundation for journalist-written articles in prominent, high-circulation news publications. Consequently, news releases distributed by subscription services often achieve high rankings in the search engines News search results.
Why Free Press Release Services Still Matter – Free services usually publish the production on their own site and seldom hold the syndication/distribution clout from the paid services. The main benefit of free sites is their capacity to develop keywords, links, tags and meta-tags – which all contribute to the traffic on the website along with your website’s rank.
These links all increase the number of total inbound links to your site, which page rankers like Google Page Rank and Alexa take into account when rating websites. As Bruce Clay, founder of Bruce Clay, Inc. marketing optimization agency, explains:
“Press releases have been in existence forever and they are generally still beneficial to what they were originally made for: traffic and branding.”
Google’s recent link scheme guidelines have driven controversy about whether releases build SEO. Google frowns upon linking keywords as anchor text in news releases and wants them tagged as “nofollow” to make sure they have no value for search engine optimisation. However, “navigational links” designed to use anchor-text of a domain name, company name or product name do not apjflz to be tagged “nofollow” and a lot likely still produce search engine optimization value.
Matt Cutts of Google notes that he “wouldn’t expect links from press release websites to help your rankings.” However, in reaction to Cutts’ statement, research by SEO Consult proved that links in releases may have direct SEO benefit.
Whether release links boost SEO or not, something remains certain: publication over a free press release site – especially those rich in rating page ranks – generates traffic and readership.
Both paid and free news releases may also positively influence online reputation. Announcements of new products, services and promotions present positive information searching results that may rank highly and thus push down any negative comments and posts inside the list of search results. Pushing negative articles off page one of search results is a major objective of online reputation management programs.
An excellent distribution plan also requires media monitoring to follow the news release’s placement. An effective media monitoring service will clip the publications that reported the press release, monitor conversations about the company or products following the release, and measure the reach and reader sentiment in the press release.